As a global manufacturing base, Chinese wigs account for more than 70 per cent of global supply.The industrial clusters of domestic hair products are mainly concentrated in xuchang, henan province, Qingdao, shandong province and shaoyang, hunan province, forming a complete industrial chain from production to sales.Xuchang in henan province is known as the capital of wigs in China.
Led by Rebecca company, there are 112 hair products enterprises with a certain scale such as longzheng and shenlong, and more than 900 individual producers. The industry chain of hair products has nearly 150,000 employees, making it the largest hair products production and processing base in the world.
From a very early time, the hairstyle of African women was not only braided, more and more women began to prefer a head of flowing long hair, they compared this hairstyle as "like silk hair", but due to their physiological conditions, this "dream" can only rely on wigs to achieve.With the improvement of living standards, African women have more and more hairstyles and different styles. Women generally have several wigs to change and wear, and wigs are sold from market stalls to formal hair shops.
In an effort to tap international markets, the company now markets its products online with amazon, aliexpress, taobao, and JUMIA online, where it sells headgear to countries like Nigeria, Kenya and ivory coast.According to data, in 2018, the turnover of hair products industry in shaoyang reached more than 5 billion yuan.At present, shaoyang city has 13 export enterprises, the export of wigs reached 230 million us dollars, the products are exported to more than 20 countries and regions in the world, such as the United States, Africa, Europe and so on.